GoDaddy has been undergoing a transformation lately as it tries to become more valuable to its customers by providing higher-level services than just web hosting. Its latest product is a CDN that it claims can help significantly decrease pageload times for its small-business customers.
GoDaddy’s new service, called Website Accelerator, launched on Tuesday for users of the company’s “ultimate” hosting plan and, President of Products and Technology Jason Rosenthal told me, is designed for relatively unsophisticated sites and users. It’s optimized for sites that are fairly straight HTML and maybe a bit image-heavy, rather than dynamic, personalized sites that rely heavily on database interaction. The GoDaddy CDN also starts intelligently caching parts of customers’ web pages with just one push of a button rather than requiring them to go through and tag which content they want housed on a CDN providers servers.
GoDaddy actually brought in Rosenthal from Ning.com to help with its transition, and in December it hired former Yahoo and Microsoft executive Blake Irving as CEO. In November, GoDaddy launched a new service to convert customers’ web sites into mobile sites and discussed plans to start offering higher-value cloud applications, as well.