Usability testing is test conducted to collect feedback and information from your website’s visitors or regular readers that can be very useful for future website revamp, enhancement or other adjustments. Designers and developers may have created websites according to specifications, but ultimately it is the users who will decide its creditability (how far it is usable), the highlights of the site and what does it lack of.

How to know whether a visitor likes your website? Usability tools provide an answer to this by tracking user’s actions. The tracked data gives you a precision of what a user like about your site, which area is the most prominent, most used and places which most users avoid. Do not underestimate the data collected because these figures can significantly boost up your site’s performance in terms of sales conversion rate, click-through and more.

There is no right or wrong time to improve your site. Usability test can be execute when you realize you need an improvement for your website or when you find that your site does not attract as much visitors anymore. Here are some of the best tools (web services) that tracks user’s actions in various methods and the output (end result) will deliver you the information you’ll need to improve your website’s usability. Some of them may not be free but there is always a price to pay for a good return. Have fun hunting for the right tool you need! [Read more...]