Google AdWords is Google’s advertising platform that allows advertisers to display text ads on Google’s search results. Advertisers can choose what keywords should trigger their ads, and how much they are willing to pay for each click on their ads. The ads usually appear on top and to the right of normal search results. The image below is one example of an AdWords ad:
Traditionally the AdWords platform has been used by large advertisers and companies that want to promote their products, services, get more traffic to their websites and so on.

However, even individuals can become AdWords advertisers (creating an account is free, and just requires a valid credit card), and by spending $10 or so you should be able to accomplish some pretty useful things. Below you’ll find 6 of them. [Read more...]