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Whether you blog for a living, or because you believe you have something worthy to say, it is worth baring in mind that by the best way to increase revenue from your blog, or just bring your message to a wider audience, is to drive traffic to it. The following tips to attract traffic to your WordPress blog, should help you to achieve your objectives, whatever they maybe, when it comes to your blog.
Try and write blogs that are interesting, and relevant. Unless you have a gimmick or have managed to find a niche market, you will need quality content, that reaches out to your readership.
A good layout is on that makes the blogs easy to read, not too ad ridden, and has good navigation. Though it is the quality of your blogs that will determine long term readership, the layout provides the environment for your reader, so the better the layout, the better the environment. [Read more...]
You may be aware that Twitter is the newest phenomenon in the blogoshpere. Big name bloggers have been jumping on the Twitter bandwagon for months, and many have effectively leveraged the micro-blogging service to increase readership, while at the same time using it to develop new relationships. The great thing about Twitter is that is helps you develop that two-way relationship that RSS lacks.
Having that Feedburner chicklet increase by a few hundred readers definitely feels good. The more subscribers you have, the more influence you have as a blogger. But I would assert that a new Twitter follower is far more valuable than a new RSS subscriber. Here’s why:
Although some people will tell you that using Twitter as a broadcasting service is wrong, but I disagree. Many people PREFER their friends let them know of a new blog post via Twitter. I may not always have my feed reader open, but I keep Twitterific in the corner of my monitor all day. When someone announces a new blog post on Twitter, I will very often click and read it.
The thing that Twitter offers that an RSS reader can’t is the ability to respond. Sure, there is always the comment section, but you’re far more likely to get a response from a blog author on Twitter than in their comments. Twitter is conversational, and thus Twitter users like to use the tool to converse.
Friendship means trust, and people who trust you are far more likely to become fans. Ultimately, fans are what you want.
The way a blogger gets to be influential, and thus make money, is by figuring out a way to get people to use their influence (no matter how small) to promote you. People who like you enough to do this are valuable, and Twitter is the perfect tool to cultivate these fans.
I give my blog readers three options when they visit my blog.
The reason I added that third option is because I suspected many people were coming to my blog, enjoying my content, but couldn’t justify adding another blog to their list of daily reads. For these people, I needed to give them an option that let them gradually get to know me. If they enjoyed conversing with me, or reading my tweets, then they are likely to click a “New Blog Post” broadcast when I tweet them, as well.
And since I use Woopra Analytics, I am able to watch the instant results of tweeting a new blog post to these followers. It’s amazing to see the “Live” number shoot up instantaneously.
During the time since I added the third “Follow me on Twitter” option, I’ve seen my RSS subscriber numbers almost double. I certainly can’t give credit to Twitter for all of them (I worked my tail off in October to increase subscribers), I can say that I do believe Twitter helped tremendously as a part of my overall subscription and traffic increase strategy.
In the cases where Twitter followers and RSS subscribers overlap, consider yourself lucky. You’ve just made a new friend, and a new subscriber.
