“With the recent deal that brought Microsoft’s own search engine, Bling, to Yahoo, Google has had to add a little juice to its already popular search engine, to keep in line with its new competition,” said Peter. “This has forced many website owners to concentrate on some exciting Google features that were likely not considered when their sites were first developed.”

One of those features, according to Crisafi, is Google’s “local results.”

“Google has done a great job of geo-targeting its search results,” says Crisafi. “Any company that relies on local business needs to take advantage of this specialized Google search function.”

Another popular function of Google’s search engine, Crisafi says, is its “recent results” feature, which boosts sites with recently updated relevant content.

“This is why it is imperative,” says Crisafi, “to keep a website’s content fresh.”

Crisafi says that other useful features include Google’s “related results” which gives users suggested keyword terms related to their search, Google’s “timeline” feature which shows the frequency by which pages have been updated in relation to certain search terms, and “Google Local” which, if taken advantage of properly, will post relevant sites within Google’s map feature.

“With so many options out there for those searching for information through Google, the possibilities are endless for website owners who want to dominate their particular market,” says Crisafi. “To do so, however, website owners must rely on professional search engine optimization experts who are familiar with everything that Google has to offer.”