Not all blogs are money making goldmines for a number of reasons. It could be that the subject matter is aimed at a small niche, it could be that the blog does not attract much traffic, or it could be that the blogger has no wish to make money from the blog.
However, many bloggers do make money through their blogs, and in some cases, this can go into five figures, so how do they do it?
Well there are several ways to do it, but one of the most popular is through advertising via Google Adsense, which is a pay per click program.
The idea of Adsense, is that Google places ads on your blog, and then for each click on that ad from your site, generates a little cash for you.
These tips for making money through WordPress and Google Adsense, will not be an all encompassing guide, as it is such a vast subject that people have written books on how to use Adsense, but it should point you in the right direction to bringing in a little cash.
The first thing to do is to register with Google Adsense. This is a fairly straight forward process, but Google does impose the following rules:
Your blog cannot contain excessive profanity, drug use, pornography, etc. In essence, it needs to be fairly ‘clean’.
Google Adsense, never used to allow blogs of a ‘personal nature’, but only accepted blogs which were on specific subjects. This rule seems to have been relaxed a little, and more blogs are now acceptable to Google Adsense.
To be accepted into the program, Google Adsense require that the blog should have considerable text based content, and contain no competing or excessive advertising. Also, the blog should have good navigation, and be written in one of the following languages: English, Dutch, French, German, Spanish, Italian, Portuguese, and Japanese.
It is not stated in the policy document, but the smart money to get acceptance on to the program, believes that the blog should be professionally designed, and be attracting a fair amount of traffic. As previously stated, this is not a proven fact, but speculation amongst the blogging community.
Going by the above rules it is probably worth building up the content of the blog before applying for Adsense. You can contact Google, however, and they will tell you if your blog is suitable or not.
So once you are accepted on the program, you should bear in mind these four elements to bring in the cash.
Traffic. The more traffic you have the more revenue you generate, as there is more chance that someone is going to click on an ad. Obvious I know, but this leads on to, how do I generate more traffic to my blog? There are several ways to do this, but for the time being, just remember the more traffic equals more money.
High paying ads. Another obvious one, but one worth talking about none the less. If you can get some of these on your site, the more money you will bring in.
Relevant Ads. If the ads are relevant to your site the more chance people are going to click on them.
Positioning and design. The better the ads are designed and positioned, the better the income will be. It is a waste to have created a great ad only to place it in a place that will never be seen.
It is crucial that you follow these elements and work on each one to make Google Adsense work for you. It can be hard work, but it also can make you good money, so do not neglect any of the elements, and by following there tips for making money through WordPress and Google Adsense, will let the money roll in.
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